New Product

Event Sent

{
    "type": "product_created_v2",
    "action_date": "06/19/2025 12:53:16",
    "payload": [
      {
        "product_id": 2,
        "sku": "HCM7SMWW",
        "replaced_sku": null,
        "brand_sku": null,
        "link": "https://www.geappliances.com/appliance/Hotpoint-7-1-Cu-Ft-Manual-Defrost-Chest-Freezer-HCM7SMWW",
        "upc": "084691831969",
        "color": "White",
        "brand_color": null,
        "name": "7.1 Cu. Ft. Manual Defrost Chest Freezer",
        "short_description": null,
        "long_description": "Hotpoint Chest Freezer with 7.1 Cu. Ft. capacity and Manual Defrost in White",
        "product_type": "Appliances",
        "additional_data": {
          "alternate_sku": null,
          "is_multi_brand": 0,
          "built_in": "Uncategorized"
        },
        "status": "Active",
        "price": {
          "map": 0,
          "pmap": 0,
          "pmap_start_date": null,
          "pmap_end_date": null,
          "map_last_updated": null,
          "msrp": 0,
          "msrp_last_updated": null,
          "umrp": 0,
          "umrp_last_updated": null,
          "in_stock_status": 0,
          "zipcode": "MO",
          "lcp_desc": null,
          "lap": {
            "lowest_price": 0,
            "lowes_price": 0,
            "lowes_last_updated": "02/27/2025 20:17:57",
            "homedepot_price": 0,
            "homedepot_last_updated": "02/27/2025 20:17:57",
            "bestbuy_price": 0,
            "bestbuy_last_updated": "02/27/2025 20:17:57",
            "ajmadison_price": 0,
            "ajmadison_last_updated": null
          },
          "lcp": {
            "lowest_price": 0,
            "lowes_price": 0,
            "lowes_last_updated": "02/27/2025 20:17:57",
            "homedepot_price": 0,
            "homedepot_last_updated": "02/27/2025 20:17:57",
            "bestbuy_price": 0,
            "bestbuy_last_updated": "02/27/2025 20:17:57",
            "ajmadison_price": 0,
            "ajmadison_last_updated": "02/27/2025 20:17:57"
          }
        },
        "image": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605970.webp",
        "brand": {
          "brand_id": 19,
          "brand_name": "Hotpoint",
          "brand_slug": "hotpoint",
          "brand_image": "https://assets.skulytics.io/assets/brands/429373-hotpoint.webp",
          "brand_banner": "https://assets.skulytics.io/assets/brands/453883-hotpoint-background.webp",
          "brand_manufacturer": "GE",
          "brand_group": "GE"
        },
        "category": {
          "category_id": 6,
          "category_name": "Refrigeration",
          "category_slug": "refrigeration",
          "category_image": "https://assets.skulytics.io/assets/category/436674-refrigeration.webp"
        },
        "subcategory": {
          "subcategory_id": 16,
          "subcategory_name": "Freezers",
          "subcategory_slug": "freezers",
          "subcategory_image": "https://assets.skulytics.io/assets/subcategory/996378-freezers.webp"
        },
        "detail_category": {
          "detail_category_id": 103,
          "detail_category_name": "Chest Freezers",
          "detail_category_slug": "chest-freezers",
          "detail_category_image": "https://assets.skulytics.io/assets/detail-category/394425-chest-freezers.webp"
        },
        "product_images": [
          {
            "id": 90605970,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605970.webp",
            "priority": 1,
            "content_length": "0 kb"
          },
          {
            "id": 90605971,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605971.webp",
            "priority": 2,
            "content_length": "0 kb"
          },
          {
            "id": 90605972,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605972.webp",
            "priority": 3,
            "content_length": "0 kb"
          },
          {
            "id": 90605973,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605973.webp",
            "priority": 4,
            "content_length": "0 kb"
          },
          {
            "id": 90605975,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605975.webp",
            "priority": 5,
            "content_length": "0 kb"
          },
          {
            "id": 90605976,
            "url": "https://assets.skulytics.io/assets/images/HCM7SMWW-90605976.webp",
            "priority": 6,
            "content_length": "0 kb"
          }
        ],
        "product_documents": [
          {
            "id": 90605977,
            "url": "https://assets.skulytics.io/assets/docs/HCM7SMWW-90605977.pdf",
            "role": "Quick Specs",
            "priority": 1,
            "content_length": "138.08 KB"
          },
          {
            "id": 90605978,
            "url": "https://assets.skulytics.io/assets/docs/HCM7SMWW-90605978.pdf",
            "role": "Installation Instructions",
            "priority": 2,
            "content_length": "247.67 KB"
          },
          {
            "id": 90605979,
            "url": "https://assets.skulytics.io/assets/docs/HCM7SMWW-90605979.pdf",
            "role": "Energy Guide",
            "priority": 3,
            "content_length": "107.06 KB"
          }
        ],
        "product_feature": [
          {
            "value": "Easy-access defrost drain",
            "description": null,
            "image": null
          },
          {
            "value": "\"Power On\" indicator light",
            "description": null,
            "image": null
          },
          {
            "value": "Removable basket",
            "description": null,
            "image": null
          },
          {
            "value": "Wraparound Evaporator",
            "description": null,
            "image": null
          },
          {
            "value": "CUL",
            "description": null,
            "image": null
          },
          {
            "value": "California Prop 65",
            "description": null,
            "image": null
          }
        ],
        "product_spec": [
          {
            "section": "CAPACITY",
            "category": "Freezer Capacity",
            "feature": "7.14 cu ft"
          },
          {
            "section": "WARRANTY",
            "category": "Labor Warranty",
            "feature": "Limited 1-year entire appliance"
          },
          {
            "section": "FEATURES",
            "category": "Defrost Type",
            "feature": "Manual"
          },
          {
            "section": "CAPACITY",
            "category": "Total Capacity (cubic feet)",
            "feature": "7.1 cu ft"
          },
          {
            "section": "ECONOMICAL / QUIET",
            "category": "Insulation (Cabinet & Lid)",
            "feature": "Foam"
          },
          {
            "section": "FEATURES",
            "category": "Product Type",
            "feature": "Chest"
          },
          {
            "section": "FEATURES",
            "category": "Ice Scraper",
            "feature": "Yes"
          },
          {
            "section": "FEATURES",
            "category": "Temperature Control",
            "feature": "Adjustable"
          },
          {
            "section": "ECONOMICAL / QUIET",
            "category": "Wrap Around Condenser",
            "feature": "Yes"
          },
          {
            "section": "FEATURES",
            "category": "Bulk Storage Basket",
            "feature": "(1) Slide-Out, Wire"
          },
          {
            "section": "APPEARANCE",
            "category": "Handle",
            "feature": "Recessed"
          },
          {
            "section": "ECONOMICAL / QUIET",
            "category": "Wrap Around Evaporator",
            "feature": "Yes"
          },
          {
            "section": "FEATURES",
            "category": "Power \"ON\" Light",
            "feature": "Yes"
          },
          {
            "section": "FEATURES",
            "category": "Refrigerant Type",
            "feature": "R-600A - HFC-Free Refrigerant"
          },
          {
            "section": "WARRANTY",
            "category": "Warranty Notes",
            "feature": "See written warranty for full details"
          },
          {
            "section": "APPEARANCE",
            "category": "Color Appearance",
            "feature": "White"
          },
          {
            "section": "ECONOMICAL / QUIET",
            "category": "Cabinet Liner",
            "feature": "Textured Aluminum"
          },
          {
            "section": "POWER / RATINGS",
            "category": "Volts/Hertz/Amps",
            "feature": "115V;60Hz"
          },
          {
            "section": "WARRANTY",
            "category": "Parts Warranty",
            "feature": "Limited 1-year entire appliance"
          },
          {
            "section": "FEATURES",
            "category": "Defrost Water Drain",
            "feature": "Yes"
          },
          {
            "section": "Warranty",
            "category": "Parts",
            "feature": "1 Year"
          },
          {
            "section": "Warranty",
            "category": "Labor",
            "feature": "1 Year"
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Number of Boxes",
            "feature": "1"
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Shipping Width",
            "feature": "42 in."
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Shipping Height",
            "feature": "38.25 in."
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Shipping Length",
            "feature": "26.63 in."
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Shipping Weight",
            "feature": "117 lbs."
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Total of Shipping Weight",
            "feature": "117 lbs."
          },
          {
            "section": "Cubic Feet Measurement & Dimensional Weight",
            "category": "Cubic Feet Measurement",
            "feature": "15.4 ft\u00c2\u00b3"
          },
          {
            "section": "Cubic Feet Measurement & Dimensional Weight",
            "category": "Dimensional Weight",
            "feature": "191.4 lbs."
          },
          {
            "section": "Cubic Feet Measurement & Dimensional Weight",
            "category": "Total of Cubes",
            "feature": "15.4 ft\u00c2\u00b3"
          },
          {
            "section": "Cubic Feet Measurement & Dimensional Weight",
            "category": "Total of Dimensional Weight",
            "feature": "191.4 lbs."
          },
          {
            "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
            "category": "Source",
            "feature": "Calculation"
          },
          {
            "section": "Dimensions & Weight",
            "category": "Width",
            "feature": "37 in."
          },
          {
            "section": "Dimensions & Weight",
            "category": "Height",
            "feature": "33.25 in."
          },
          {
            "section": "Dimensions & Weight",
            "category": "Length",
            "feature": "21.63 in."
          },
          {
            "section": "Dimensions & Weight",
            "category": "Weight",
            "feature": "77 lbs."
          },
          {
            "section": "Dimensions & Weight",
            "category": "Approximate Shipping Weight",
            "feature": "85 lb"
          },
          {
            "section": "Dimensions & Weight",
            "category": "Side Air Clearances",
            "feature": "3 in"
          },
          {
            "section": "Dimensions & Weight",
            "category": "Net Weight",
            "feature": "77 lb"
          },
          {
            "section": "Dimensions & Weight",
            "category": "Back Air Clearances",
            "feature": "3 in"
          },
          {
            "section": "Dimensions & Weight",
            "category": "Height w/Lid Open",
            "feature": "52.125 in"
          }
        ],
        "product_video_youtube": [],
        "product_asset_360": [],
        "image_variations": null,
        "color_relation": [
          {
            "sku": "HCM9DMWW",
            "color": "Black"
          },
          {
            "sku": "HTW240ASKWS",
            "color": "White"
          },
          {
            "sku": "W10663562",
            "color": "Other"
          },
          {
            "sku": "EDR2RXD1",
            "color": "Other"
          }
        ],
        "type_relation": [],
        "pieces_included": [],
        "size_group": [],
        "related_items": [
          {
            "product_id": "1",
            "sku": "HCM9DMWW",
            "brand_sku": null
          }
        ],
        "filter": [
          {
            "field": "Color",
            "value": "White"
          },
          {
            "field": "Style",
            "value": "Chest"
          },
          {
            "field": "Installation",
            "value": "Freestanding"
          },
          {
            "field": "Capacity",
            "value": "Less Than 14 Cu. Ft."
          }
        ],
        "rebates": [],
        "date_added": "09/02/2021 10:58:54",
        "date_modified": "06/19/2025 11:52:05",
        "date_discontinued": null
      }
    ]
  }

Payload Details

type: Indicates the type of event, here new_product.
action_date: The timestamp of when the product data was published, formatted as MM/DD/YYYY HH:MM:SS.
payload: An array that includes detailed information about the new product.

Name	Type	Definition
product_id	integer	The unique identifier of the product.
sku	string	The stock keeping unit of the product.
replaced_sku	string	The replacement product.
brand_sku	string	The original SKU from the brand.
link	string	The link of the product’s data.
upc	integer	The barcode of the product.
color	string	The color of the product.
brand_color	string	The original color from the brand.
name	string	The name of the product.
short_description	string	The basic description of the product.
long_description	string	The longer description of the product.
product_type	string	The type of the product.
additional_data	object	The additional data points.
alternate_sku	string	The alternative SKU for the product.
is_multi_brand	integer	The indicates whether the product is multi-brand or not.
built-in	string	The type of product installation is built-in or not.
status	string	The status of the product.
price	array of objects	The pricing standard objects.
map	string	The minimum advertised price of the product.
pmap	string	The sale or promotion price of the minimum advertised price.
pmap_start_date	string	The start date of MAP promotion.
pmap_end_date	string	The end date of MAP promotion.
map_last_updated	string	The most recent update to the product's minimum advertised price.
msrp	string	The manufacturer’s suggested retail price of the product.
msrp_last_updated	string	The most recent update to the product's manufacturer's suggested retail price.
umrp	string	The unilateral minimum resale price of the product.
umrp_last_updated	string	The most recent update to the product's unilateral minimum resale price.
in_stock_status	integer	The active product status of lowest price product.
zipcode	string	The zipcode used for LAP/LCP.
lcp_desc	string	The description of whether the price was manually edited or sourced from competitor scraping.
lap	object	The lowest advertised price.
lowest_price	string	The lowest price of the LAP.
lowes_price	string	The advertised product price is sourced from: lowes.
lowes_last_updated	string	The timestamp of advertised price update from lowes.
homedepot_price	string	The advertised product price is sourced from: homedepot.
homedepot_last_updated	string	The timestamp of advertised price update from homedepot.
bestbuy_price	string	The advertised product price is sourced from: bestbuy.
bestbuy_last_updated	string	The timestamp of advertised price update from bestbuy.
ajmadison_price	string	The advertised product price is sourced from: ajmadison.
ajmadison_last_updated	string	The timestamp of advertised price update from ajmadison.
lcp	object	The updated lowest cart price.
lowest_price	string	The lowest price of the LCP.
lowes_price	string	The product price in cart sourced from: lowes.
lowes_last_updated	string	The timestamp of cart price update from lowes.
homedepot_price	string	The product price in cart sourced from: homedepot.
homedepot_last_updated	string	The timestamp of cart price update from homedepot.
bestbuy_price	string	The product price in cart sourced from: bestbuy.
bestbuy_last_updated	string	The timestamp of cart price update from bestbuy.
ajmadison_price	string	The product price in cart sourced from: ajmadison.
ajmadison_last_updated	string	The timestamp of cart price update from ajmadison.
image	string	The primary image of the product.
brand	object	The array of objects, containing brand details.
brand_id	string	The id of the brand.
brand_name	string	The name of the brand.
brand_slug	string	The slug of the brand.
brand_image	string	The logo of the brand.
brand_banner	string	The banner of the product.
brand_manufacturer	string	The manufacturer of the brand.
brand_group	string	The group of the brand.
category	object	The category details of the product.
category_id	integer	The id of the product category.
category_name	string	The name of the product category.
category_slug	string	The slug of the product category.
category_image	string	The image of the product category.
subcategory	object	The subcategory details of the product.
subcategory_id	integer	The id of the product subcategory.
subcategory_name	string	The name of the product subcategory.
subcategory_slug	string	The slug of the product subcategory.
subcategory_image	string	The image of the product subcategory.
detail_category	object	The detail category of the product.
detail_category_id	integer	The id of product detail category.
detail_category_name	string	The name of the product detail category.
detail_category_slug	string	The slug of the product detail category.
detail_category_image	string	The image of the product detail category.
product_images	array of objects	The array of product images.
id	integer	The unique identifier of product images.
url	string	The url of product images.
priority	string	The data indexing.
content_length	string	The length or size of content.
product_documents	array of objects	The array of product documents.
id	integer	The unique identifier of product documents.
url	string	The url of product documents.
role	string	The role of content type.
priority	string	The data indexing.
content_length	string	The length or size of content.
product_feature	array of objects	The array of product features.
value	string	The value of product feature.
description	string	The description of the product feature.
image	string	The image of product feature.
product_spec	array of objects	The array of product specifications.
section	string	The section of product specification.
category	string	The category of the product specification.
feature	string	The value of the category.
product_video_youtube	array of objects	Object containing YouTube video product information.
product_asset_360	array of objects	Objects containing 360-degree asset information for the product.
image_variations	array of objects	Object containing product variation image.
color_relation	array of objects	The array of color relation.
sku	string	The sku of color relation.
color	string	The color of color relation.
type_relation	string	The type of relation.
pieces_include	array of objects	Object containing related accessories of the product.
size_group	array of objects	Object containing the product's size grouping.
related_items	array of objects	Object containing related product items.
product_id	integer	The product ID of related items.
sku	string	The SKU of related items.
brand_sku	string	The brand SKU of related items.
filter	array of objects	The filter for product.
field	string	The field of the filter type.
value	string	The value of the filter type field.
rebates	array of objects	The discounted price.
date_added	string	The date the product was added.
date_modified	string	The date the product was updated.
date_discontinued	string	The date the product was discontinued.