LAP (Lowest Advertised Price) and LCP (Lowest Cart Price) Update

Event Sent

{
  "type": "lap_lcp_updated",
  "action_date": "06/23/2025 21:24:06",
  "payload": [
    {
      "product_id": 367,
      "sku": "WRT541SZHV",
      "brand_id": 46,
      "zipcode": "MO",
      "lcp_desc": "lcp/lap edit manual",
      "in_stock_status": 1,
      "lap": {
        "lowest_price": 1208,
        "lowes_price": 0,
        "lowes_last_updated": "06/23/2025 21:21:52",
        "homedepot_price": 1208,
        "homedepot_last_updated": "06/23/2025 21:21:52",
        "bestbuy_price": 1214.99,
        "bestbuy_last_updated": "06/23/2025 21:21:52",
        "ajmadison_price": 0,
        "ajmadison_last_updated": "06/23/2025 21:21:52"
      },
      "lcp": {
        "lowest_price": 0,
        "lowes_price": 0,
        "lowes_last_updated": "06/23/2025 21:21:52",
        "homedepot_price": 0,
        "homedepot_last_updated": "06/23/2025 21:21:52",
        "bestbuy_price": 0,
        "bestbuy_last_updated": "06/23/2025 21:21:52",
        "ajmadison_price": 0,
        "ajmadison_last_updated": "06/23/2025 21:21:52"
      }
    }
  ]
}

LAP

Lowest Advertised Price (LAP) is the lowest discounted price available from competitors on the product page.

Payload Details

type: Identifies the type of event, in this case, lap_lcp_update.
action_date: Timestamp indicating when the LAP update was made, formatted as MM/DD/YYYY HH:MM:SS UTC-X:00.
payload: An array that contains the updated LAP along with comparative pricing data from major retailers such as Lowe's, Home Depot, Best Buy, and AJMadison.

Name	Type	Definition
product_id	integer	The unique identifier of the product.
sku	string	The stock keeping unit (SKU) associated with the product.
brand_id	integer	The unique identifier of the brand.
zipcode	string	The zipcode used for LAP/LCP.
lcp_desc	string	The description of whether the price was manually edited or sourced from competitor scraping.
in_stock_status	integer	The active product status of lowest price product.
lap	string	The lowest advertised price.
lowest_price	string	The lowest price of the LAP.
lowes_price	string	The advertised product price is sourced from: lowes.
lowes_last_updated	string	The timestamp of advertised price update from lowes.
homedepot_price	string	The advertised product price is sourced from: homedepot.
homedepot_last_updated	string	The timestamp of advertised price update from homedepot.
bestbuy_price	string	The advertised product price is sourced from: bestbuy.
bestbuy_last_updated	string	The timestamp of advertised price update from bestbuy.
ajmadison_price	string	The advertised product price is sourced from: ajmadison.
ajmadison_last_updated	string	The timestamp of advertised price update from ajmadison.

LCP

Lowest Cart Price (LCP) is the lowest discounted price displayed in the cart after users add the product.

Payload Details

type: Identifies the type of event, in this case, lap_lcp_update.
action_date: Timestamp indicating when the LCP update was made, formatted as MM/DD/YYYY HH:MM:SS UTC-X:00.
payload: An array that contains the updated LCP along with comparative pricing data from major retailers such as Lowe's, Home Depot, Best Buy, and AJMadison.

Name	Type	Definition
product_id	integer	The unique identifier of the product.
sku	string	The stock keeping unit (SKU) associated with the product.
brand_id	integer	The unique identifier of the brand.
zipcode	string	The zipcode used for LAP/LCP.
lcp_desc	string	The description of whether the price was manually edited or sourced from competitor scraping.
in_stock_status	integer	The active product status of lowest price product.
lcp	string	The lowest cart price.
lowest_price	string	The lowest price of the LCP.
lowes_price	string	The product price in cart sourced from: lowes.
lowest_last_updated	string	The timestamp of cart price update from lowes.
homedepot_price	string	The product price in cart sourced from: homedepot.
homedepot_last_updated	string	The timestamp of cart price update from homedepot.
bestbuy_price	string	The product price in cart sourced from: bestbuy.
bestbuy_last_updated	string	The timestamp of cart price update from bestbuy.
ajmadison_price	string	The product price in cart sourced from: ajmadison.
ajmadison_last_updated	string	The timestamp of cart price update from ajmadison.