API Reference
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Update Product

This webhook payload is used to notify updates made to existing product data. It is triggered when changes occur to product attributes such as descriptions, specifications, images, or other relevant details.

Event Sent

{
  "type": "product_updated",
  "action_date": "06/19/2025 11:54:41",
  "payload": [
    {
      "product_id": 2,
      "sku": "HCM7SMWW",
      "alternate_sku": null,
      "replaced_sku": null,
      "is_multi_brand": 0,
      "link": "https://www.geappliances.com/appliance/Hotpoint-7-1-Cu-Ft-Manual-Defrost-Chest-Freezer-HCM7SMWW",
      "upc": "084691831969",
      "color": "White",
      "name": "7.1 Cu. Ft. Manual Defrost Chest Freezer",
      "built_in": "Uncategorized",
      "basic_description": "7.1 Cu. Ft. Manual Defrost Chest Freezer",
      "long_description": "Hotpoint Chest Freezer with 7.1 Cu. Ft. capacity and Manual Defrost in White",
      "product_type": "Appliance Product",
      "image": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605970.webp",
      "status": "Active",
      "price": {
        "map": 0,
        "pmap": 0,
        "pmap_start_date": null,
        "pmap_end_date": null,
        "lrp": 0,
        "lrp_start_date": null,
        "lrp_end_date": null,
        "map_last_updated": null,
        "msrp": 0,
        "msrp_last_updated": null,
        "umrp": 0,
        "umrp_last_updated": null,
        "in_stock_status": 0,
        "zipcode": "MO",
        "lcp_desc": null,
        "lap": {
          "lowest_price": 0,
          "lowes_price": 0,
          "lowes_last_updated": "02/27/2025 20:17:57",
          "homedepot_price": 0,
          "homedepot_last_updated": "02/27/2025 20:17:57",
          "bestbuy_price": 0,
          "bestbuy_last_updated": "02/27/2025 20:17:57",
          "ajmadison_price": 0,
          "ajmadison_last_updated": null
        },
        "lcp": {
          "lowest_price": 0,
          "lowes_price": 0,
          "lowes_last_updated": "02/27/2025 20:17:57",
          "homedepot_price": 0,
          "homedepot_last_updated": "02/27/2025 20:17:57",
          "bestbuy_price": 0,
          "bestbuy_last_updated": "02/27/2025 20:17:57",
          "ajmadison_price": 0,
          "ajmadison_last_updated": "02/27/2025 20:17:57"
        }
      },
      "brand": {
        "brand_id": 19,
        "brand_name": "Hotpoint",
        "brand_slug": "hotpoint",
        "brand_image": "https://assets.appliance-data.com/assets/brands/429373-hotpoint.webp",
        "brand_banner": "https://assets.appliance-data.com/assets/brands/453883-hotpoint-background.webp",
        "brand_manufacturer": "GE",
        "brand_group": "GE",
        "manual_brand": 0
      },
      "category": {
        "category_id": 6,
        "category_name": "Refrigeration",
        "category_slug": "refrigeration",
        "category_image": "https://assets.appliance-data.com/assets/category/436674-refrigeration.webp"
      },
      "subcategory": {
        "subcategory_id": 16,
        "subcategory_name": "Freezers",
        "subcategory_slug": "freezers",
        "subcategory_image": "https://assets.appliance-data.com/assets/subcategory/996378-freezers.webp"
      },
      "detail_category": {
        "detail_category_id": 103,
        "detail_category_name": "Chest Freezers",
        "detail_category_slug": "chest-freezers",
        "detail_category_image": "https://assets.appliance-data.com/assets/detail-category/394425-chest-freezers.webp"
      },
      "product_images": [
        {
          "id": 90605970,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605970.webp",
          "priority": 1,
          "content_length": "0 kb"
        },
        {
          "id": 90605971,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605971.webp",
          "priority": 2,
          "content_length": "0 kb"
        },
        {
          "id": 90605972,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605972.webp",
          "priority": 3,
          "content_length": "0 kb"
        },
        {
          "id": 90605973,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605973.webp",
          "priority": 4,
          "content_length": "0 kb"
        },
        {
          "id": 90605975,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605975.webp",
          "priority": 5,
          "content_length": "0 kb"
        },
        {
          "id": 90605976,
          "url": "https://assets.appliance-data.com/assets/images/HCM7SMWW-90605976.webp",
          "priority": 6,
          "content_length": "0 kb"
        }
      ],
      "product_documents": [
        {
          "id": 90605977,
          "url": "https://assets.appliance-data.com/assets/docs/HCM7SMWW-90605977.pdf",
          "role": "Quick Specs",
          "priority": 1,
          "content_length": "138.08 KB"
        },
        {
          "id": 90605978,
          "url": "https://assets.appliance-data.com/assets/docs/HCM7SMWW-90605978.pdf",
          "role": "Installation Instructions",
          "priority": 2,
          "content_length": "247.67 KB"
        },
        {
          "id": 90605979,
          "url": "https://assets.appliance-data.com/assets/docs/HCM7SMWW-90605979.pdf",
          "role": "Energy Guide",
          "priority": 3,
          "content_length": "107.06 KB"
        }
      ],
      "product_video_youtube": [],
      "product_asset_360": [],
      "product_feature": [
        {
          "value": "Easy-access defrost drain",
          "description": null,
          "image": null
        },
        {
          "value": "\"Power On\" indicator light",
          "description": null,
          "image": null
        },
        {
          "value": "Removable basket",
          "description": null,
          "image": null
        },
        {
          "value": "Wraparound Evaporator",
          "description": null,
          "image": null
        },
        {
          "value": "CUL",
          "description": null,
          "image": null
        },
        {
          "value": "California Prop 65",
          "description": null,
          "image": null
        }
      ],
      "product_spec": [
        {
          "section": "CAPACITY",
          "category": "Freezer Capacity",
          "spec": "7.14 cu ft"
        },
        {
          "section": "WARRANTY",
          "category": "Labor Warranty",
          "spec": "Limited 1-year entire appliance"
        },
        {
          "section": "FEATURES",
          "category": "Defrost Type",
          "spec": "Manual"
        },
        {
          "section": "CAPACITY",
          "category": "Total Capacity (cubic feet)",
          "spec": "7.1 cu ft"
        },
        {
          "section": "ECONOMICAL / QUIET",
          "category": "Insulation (Cabinet & Lid)",
          "spec": "Foam"
        },
        {
          "section": "FEATURES",
          "category": "Product Type",
          "spec": "Chest"
        },
        {
          "section": "FEATURES",
          "category": "Ice Scraper",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Temperature Control",
          "spec": "Adjustable"
        },
        {
          "section": "ECONOMICAL / QUIET",
          "category": "Wrap Around Condenser",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Bulk Storage Basket",
          "spec": "(1) Slide-Out, Wire"
        },
        {
          "section": "APPEARANCE",
          "category": "Handle",
          "spec": "Recessed"
        },
        {
          "section": "ECONOMICAL / QUIET",
          "category": "Wrap Around Evaporator",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Power \"ON\" Light",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Refrigerant Type",
          "spec": "R-600A - HFC-Free Refrigerant"
        },
        {
          "section": "WARRANTY",
          "category": "Warranty Notes",
          "spec": "See written warranty for full details"
        },
        {
          "section": "APPEARANCE",
          "category": "Color Appearance",
          "spec": "White"
        },
        {
          "section": "ECONOMICAL / QUIET",
          "category": "Cabinet Liner",
          "spec": "Textured Aluminum"
        },
        {
          "section": "POWER / RATINGS",
          "category": "Volts/Hertz/Amps",
          "spec": "115V;60Hz"
        },
        {
          "section": "WARRANTY",
          "category": "Parts Warranty",
          "spec": "Limited 1-year entire appliance"
        },
        {
          "section": "FEATURES",
          "category": "Defrost Water Drain",
          "spec": "Yes"
        },
        {
          "section": "Warranty",
          "category": "Parts",
          "spec": "1 Year"
        },
        {
          "section": "Warranty",
          "category": "Labor",
          "spec": "1 Year"
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Number of Boxes",
          "spec": "1"
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Width",
          "spec": "42 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Height",
          "spec": "38.25 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Length",
          "spec": "26.63 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Weight",
          "spec": "117 lbs."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Total of Shipping Weight",
          "spec": "117 lbs."
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Cubic Feet Measurement",
          "spec": "15.4 ft³"
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Dimensional Weight",
          "spec": "191.4 lbs."
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Total of Cubes",
          "spec": "15.4 ft³"
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Total of Dimensional Weight",
          "spec": "191.4 lbs."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Source",
          "spec": "Calculation"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Width",
          "spec": "37 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Height",
          "spec": "33.25 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Length",
          "spec": "21.63 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Weight",
          "spec": "77 lbs."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Approximate Shipping Weight",
          "spec": "85 lb"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Side Air Clearances",
          "spec": "3 in"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Net Weight",
          "spec": "77 lb"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Back Air Clearances",
          "spec": "3 in"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Height w/Lid Open",
          "spec": "52.125 in"
        }
      ],
      "color_relation": [
        {
          "sku": "HCM9DMWW",
          "color": "Black"
        },
        {
          "sku": "HTW240ASKWS",
          "color": "White"
        },
        {
          "sku": "W10663562",
          "color": "Other"
        },
        {
          "sku": "EDR2RXD1",
          "color": "Other"
        }
      ],
      "type_relation": [],
      "filter": [
        {
          "field": "Color",
          "value": "White"
        },
        {
          "field": "Style",
          "value": "Chest"
        },
        {
          "field": "Installation",
          "value": "Freestanding"
        },
        {
          "field": "Capacity",
          "value": "Less Than 14 Cu. Ft."
        }
      ],
      "related_items": [],
      "rebates": [],
      "date_added": "09/02/2021 10:58:54",
      "date_modified": "06/19/2025 11:52:05",
      "date_discontinued": null
    }
  ]
}

Payload Details

  • type: Indicates the type of event, here product_updated.
  • action_date: The timestamp of when the product data was published, formatted as MM/DD/YYYY HH:MM:SS.
  • payload: An array that includes detailed information about the update product.
NameTypeDefinition
product_idnumberThe unique identifier of the product.
skustringThe stock keeping unit of the product.
alternate_skustringThe alternative sku of the product.
replaced_skustringThe SKU that has been replaced by the current product.
is_multi_brandintegerThe indicator that the product belongs to multiple brands.
linkstringThe link of the product’s data.
upcnumberThe barcode of the product.
colorstringThe color of the product.
namestringThe name of the product.
built-instringThe type of product installation is built-in or not.
basic_descriptionstringThe basic description of the product.
long_descriptionstringThe longer description of the product.
product_typestringThe type of the product.
imagestringThe image of the product, it is optional.
statusarray of objectsThe status of the product.
pricearray of objectsThe pricing standard objects.
mapstringThe minimum advertised price of the product.
pmapstringThe sale or promotion price of the minimum advertised price.
pmap_start_dateintegerThe start date of MAP promotion.
pmap_end_dateintegerThe end date of MAP promotion.
lrpstringThe lowest retail price
lrp_last_updatedstringThe most recent update to the lowest retail price
map_last_updatedstringThe most recent update to the product's minimum advertised price.
msrpstringThe manufacturer’s suggested retail price of the product.
msrp_last_updatedstringThe most recent update to the product's manufacturer's suggested retail price.
umrpstringThe unilateral minimum resale price of the product.
umrp_last_updatedstringThe most recent update to the product's unilateral minimum resale price.
in_stock_statusbooleanThe active product status of lowest price product.
zipcodestringThe zipcode used for LAP/LCP.
lcp_descstringThe description of whether the price was manually edited or sourced from competitor scraping.
laparray of objectsThe lowest advertised price.
lowest_pricestringThe lowest price of the LAP.
lowes_pricestringThe price from lowes.
lowes_last_updatedstringThe timestamp of the price update from lowes.
homedepot_pricestringThe price source; homedepot.
homedepot_last_updatedstringThe timestamp of the last updated homedepot price.
bestbuy_pricestringThe price source; bestbuy.
bestbuy_last_updatedstringThe timestamp of the last updated bestbuy price.
ajmadison_pricestringThe price source; ajmadison.
ajmadison_last_updatedstringThe timestamp of the last ajmadison price.
lcparray of objectsThe updated lowest cart price.
lowest_pricestringThe lowest price of the LCP.
lowes_pricestringThe price from lowes.
lowes_last_updatedstringThe timestamp of the price update from lowes.
homedepot_pricestringThe price source; homedepot.
homedepot_last_updatedstringThe timestamp of the last updated homedepot price.
bestbuy_pricestringThe price source; bestbuy.
bestbuy_last_updatedstringThe timestamp of the last updated bestbuy price.
ajmadison_pricestringThe price source; ajmadison.
ajmadison_last_updatedstringThe timestamp of the last ajmadison price.
brandarray of objectsThe array of objects, containing brand details.
brand_idstringThe id of the brand.
brand_namestringThe name of the brand.
brand_slugstringThe slug of the brand.
brand_imagestringThe image of the brand.
brand_bannerstringThe banner of the product.
brand_manufacturerstringThe manufacturer of the brand.
brand_groupstringThe group of the brand.
manual_brandintegerThe indicator that the brand and all its products were added manually.
categoryarray of objectsThe category details of the product.
category_idnumberThe id of the product category.
category_namestringThe name of the product category.
category_slugstringThe slug of the product category.
category_imagestringThe image of the product category.
subcategoryarray of objectsThe subcategory details of the product.
subcategory_idnumberThe id of the product subcategory.
subcategory_namestringThe name of the product subcategory.
subcategory_slugstringThe slug of the product subcategory.
subcategory_imagestringThe image of the product subcategory.
detail_categoryarray of objectsThe detail category of the product.
detail_category_idnumberThe id of product detail category.
detail_category_namestringThe name of the product detail category.
detail_category_slugstringThe slug of the product detail category.
detail_category_imagestringThe image of the product detail category.
product_imagesarray of objectsThe array of product images.
idnumberThe unique identifier of product images.
urlstringThe url of product images.
prioritystringThe data indexing.
content_lengthstringThe length or size of content.
product_documentsarray of objectsThe array of product documents.
idnumberThe unique identifier of product documents.
urlstringThe url of product documents.
rolestringThe role of content type.
prioritystringThe data indexing.
content_lengthstringThe length or size of content.
product_video_youtubearray of objectsObject containing YouTube video product information.
product_asset_360array of objectsObjects containing 360-degree asset information for the product.
product_featurearray of objectsThe array of product features.
valuestringThe value of product feature.
descriptionstringThe description of the product feature.
product_specarray of objectsThe array of product specifications.
sectionstringThe section of product specification, it is optional.
categorystringThe category of the product specification.
specstringThe value of the category.
color_relationstringThe array of color relation.
type_relationstringThe type of relation.
filterstringThe filter for new products.
fieldarray of objectsThe field of the filter type.
valuestringThe value of the filter type field.
related_itemsarray of objectThe list of products that are related to the current product
rebatesarray of objectThe discounted price.
date_addedstringThe date when the product was first added to the system.
date_discontinuedstringThe date when the product was officially marked as discontinued.
date_modifiedstringThe date when the product information was last updated.