This webhook payload is used to directly update pricing information, covering various pricing standards such as MAP (Minimum Advertised Price), MSRP (Manufacturer's Suggested Retail Price), UMRP (Unilateral Minimum Resale Price), PMAP (Promo Minimum Advertised Price), and LRP (Lowest Retail Price). The updates are dynamic and depend on the specific pricing attribute being modified.
Payload Details
- type: Specifies the type of event, here pricing_update.
- action_date: The date and time when the pricing update was made, formatted as MM/DD/YYYY HH:MM:SS UTC-X:00.
- payload: An array that contains detailed information about the product and its updated price. The contents of the payload will vary depending on the type of price being updated.
MAP (Minimum Advertised Price)
Event Sent
{
"type": "pricing_updated",
"action_date": "06/19/2025 22:19:20",
"payload": [
{
"product_id": 645,
"sku": "DAR110A1BSLDD",
"brand_id": 11,
"map": "929.99"
}
]
}Payload Details
| Name | Type | Definition |
|---|---|---|
| product_id | number | The unique identifier of the product. |
| sku | string | The stock keeping unit (SKU) associated with the product. |
| brand_id | integer | The unique identifier of the brand. |
| map | string | The minimum advertised price of the product. |
MSRP (Manufacturer’s Suggested Retail Price)
Event Sent
{
"type": "pricing_updated",
"action_date": "06/19/2025 22:19:20",
"payload": [
{
"product_id": 645,
"sku": "DAR110A1BSLDD",
"brand_id": 11,
"msrp": "949.99"
}
]
}Payload Details
| Name | Type | Definition |
|---|---|---|
| product_id | number | The unique identifier of the product. |
| sku | string | The stock keeping unit (SKU) associated with the product. |
| brand_id | integer | The unique identifier of the brand. |
| msrp | string | The manufacturer’s suggested retail price of the product. |
UMRP (Unilateral Minimum Resale Price)
Event Sent
{
"type": "pricing_updated",
"action_date": "06/19/2025 22:19:20",
"payload": [
{
"product_id": 645,
"sku": "DAR110A1BSLDD",
"brand_id": 11,
"umrp": "909.99"
}
]
}Payload Details
| Name | Type | Definition |
|---|---|---|
| product_id | number | The unique identifier of the product. |
| sku | string | The stock keeping unit (SKU) associated with the product. |
| brand_id | integer | The unique identifier of the brand. |
| umrp | string | The unilateral minimum resale price of the product. |
PMAP (Promo Minimum Advertised Price)
Event Sent
{
"type": "pricing_updated",
"action_date": "06/19/2025 22:19:20",
"payload": [
{
"product_id": 645,
"sku": "DAR110A1BSLDD",
"brand_id": 11,
"pmap": "919.99"
}
]
}Payload Details
| Name | Type | Definition |
|---|---|---|
| product_id | number | The unique identifier of the product. |
| sku | string | The stock keeping unit (SKU) associated with the product. |
| brand_id | integer | The unique identifier of the brand. |
| pmap | string | The promo minimum advertised price of the product. |
LRP (Lowest Retail Price)
Event Sent
{
"type": "pricing_updated",
"action_date": "06/19/2025 22:19:20",
"payload": [
{
"product_id": 645,
"sku": "DAR110A1BSLDD",
"brand_id": 11,
"lrp": "918.99"
}
]
}Payload Details
| Name | Type | Definition |
|---|---|---|
| product_id | number | The unique identifier of the product. |
| sku | string | The stock keeping unit (SKU) associated with the product. |
| brand_id | integer | The unique identifier of the brand. |
| lrp | string | The lowest retail price of the product. |